In my 25 years’ experience working with law firms, only a handful of in-house law firm marketers/business developers get involved in their firm’s collection process, by providing training and coaching on how to have effective collection meetings and/or how to create a collections process that generates new business and/or leads.
For any of you who may be interested in this…
yesterday, I presented a free, highly-rated and publicly available webinar for Michael White of ProfessionalCRM on the
subject of “How to
Turn Collection Season Into a New Business Opportunity” – here is the link: http://bit.ly/111TQn9
In this current, highly competitive market
for outside legal services, CMOs/CBDOs may want to consider creating a
program/resources to support the collection process and certain in-house
marketers may want to think about getting involved in helping lawyers
prepare for and conduct collection meetings that generate new business
and/or the opportunity for new business next year – which is a great way to
drive measurable revenue in the door. Depending upon in-house marketers' available
time, bandwidth, capability, and other factors, this can be done in-house or
with outside assistance. For those of you who may want to get involved to add
additional, measurable $$ to your firm's bottom line, this this webinar
includes many tips on how-to.
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