Is it even possible for marketing and business development
to ever be “easy” for outside lawyers? Let’s face a few, key
facts:
- Even for the world’s best rainmakers/salespeople,
consistently developing business or selling take intention, focus, and
discipline.
- If developing new business was truly “easy”, all
lawyers would be rainmakers and there would be no need for sales coaches
like me!
- Most lawyers are nowhere near “natural” rainmakers or
sales people, so the majority of lawyers need to be much more intentional,
conscious of, and focused on developing new business.
- Effectively developing new business takes an investment
of non-billable time and effort over the course of a career.
For lawyers that have a bona fide desire and intention of
wanting to develop new business, they can to do some simple things, and make
some relatively simple changes in their practice routine and habits to make
developing new business as “easy” as it can be. Listen to this podcast , featuring Julie Savarino, an
internationally renowned sales coach for lawyers, to gain five practical,
proven, and useful strategies and tactics that will make business development
much easier, and more effective.
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