6 Ways for Lawyers to Identify New Business Opportunities

1.    Ask about business and/or personal issues and problems: current, developing, future, and latent.

2.    Ask about recent and developing projects, plans, and/or trends.

3.    Ask about what is changing, has changed, or will likely change. REMEMBER: Change is constant and all change equals opportunity.

4.    What is the gap/hole created by these changes? What exposure and/or potential liability might result?

5.    Link the above responses to your core capabilities and your firm’s core capabilities by describing the benefit(s)/solutions you and your firm can provide.

6.    Ask if you can help/be of service to them.

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