Monday, July 9, 2018

What Doesn’t Work to Develop Business for Lawyers


1.        Using a scattered, “when I have time” approach to business development; engaging in random acts of lunch; and mistaking activity for productivity.
2.        Waiting for the phone to ring in the hope that new work will simply come to you.
3.        Speaking, blogging, and attending conferences and assuming that this is enough to attract new work.
4.        Doing any of the following when communicating: not being present (i.e., being absorbed in your mobile device); assuming you already have full knowledge of the situation/case/matter; not showing any interest or concern; not asking questions; focusing/constantly refocusing on your mobile device; being distracted or uninterested; giving less than full attention; and appearing aloof, judgmental, dismissive, condescending, superior, arrogant, self-consumed, curt, short, or rude.
5.        Not having a meaningful, usable, trackable business development plan, list/pipeline, or accompanying habit/routine in place.

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