Trending Law Firm Business Development Roles

 

Many law firms have excellent, centralized, concierge-type Marketing and Business Development (MBD) departments and professionals working in their firms.

Due to the increased scope and scale of law firms and their intense workload, most MBD professionals mainly respond and REACT to attorneys’ requests for marketing assistance and sales enablement support.

The fact is that most MBD professionals are swamped with marketing and sales enablement projects such as assisting with events, seminars, presentations, and RFPs; pursuing awards and rankings; obtaining opportunities for media exposure; posting content upon request, etc.

To increase organic growth and measurable results and save valuable billable time, some firms have created positions designed to PROACTIVELY assist attorneys in developing new clients and business and collaborate with the firm’s MBD department to do so.

Examples of emerging new law firm MBD positions are listed below and described in the attached.  

✅ PRACTICE GROUP FOCUSED MBD PROFESSIONALS

✅ INDUSTRY-FOCUSED MBD PROFESSIONALS

✅ CLIENT DEVELOPMENT/SALES EXECUTIVES

✅ CONTENT CREATOR & PRODUCER

✅ COACHES

Click here to read more about these emerging new MBD positions in law firms:  https://www.linkedin.com/posts/juliesavarino_trends-in-law-firm-business-development-positions-activity-7189247999359754242-PoQ5?utm_source=share&utm_medium=member_desktop